The Google Maps service provides a useful service for pedestrians and people traveling on foot. With Google Maps, when you choose the “get directions” link, you’re given an option to select a route that is more suitable for traveling by car, public transit, walking, or bicycle.
Sooner or later, it had to happen. Recently, a women blames faulty walking directions she received using Google Maps after being hit by car in Utah. How about a little common sense?
Local businesses recognize the need to achieve high visibility on the major search engines, Google, Yahoo and Bing. Local search enables consumers looking for local businesses and services nearby to add a geographic location to their search phrase.
Geographic location can include city and neighborhood names as well as zip code information, for example, “best dentist simi valley”, or “best dentist 93065″. With local search becoming the preferred method for consumers looking for nearby businesses, it’s critical that local business pay attention and incorporate local search into their marketing strategy.
However, as small and local business owners are discovering, even local search marketing can be very competitive. And it can be elusive and frustrating to achieve a prominent first page local search ranking on Google.
Working with our local business clients, we continue to run into several local search misconceptions. Create or Claim Your Google Business Listing If you don’t already have a business listing with Google maps, you need to create one. In some cases, when you go to create your business listing, you may find Google already has [...]
The promise of the Internet for small and local business can mean a broad, global reach worldwide that somehow levels the playing field for tiny businesses all the way up to the largest, multinational companies alike. We even see television commercials in the US promoting the idea – a small shoe store somewhere in Nigeria [...]
Yesterday, in less than 24 hours, Facebook reversed the decision to restrict or prevent default landing tabs on Facebook pages. Facebook Pages, formerly called “Fan Pages”, have become a key social marketing strategy for small and local business. With a Facebook Page, a small business can easily establish a presence on Facebook. At NewCorridor, we [...]
So you’ve decided to take the plunge and put together a video marketing campaign for your small business. First, let me congratulate you on a smart decision! The first question we typically encounter with our local business clients is ”what should we put in these videos”? Most people feel a little overwhelmed trying to come up video content ideas for [...]
A majority of local businesses continue to use conventional advertising methods such as the Yellow Pages, newspaper ads, local radio, television and Clipper ads. With frustration, a growing number of these same small businesses are discovering that the traditional forms of advertising are performing less effectively than before. It might seem reasonable, given that advertisers are finding [...]
Small Business is embracing video marketing at a rapid pace. And for good reason. Using video media to promote your products and services and generate targeted leads flat out works. It’s not a passing fad. Many small businesses are either intimidated by the thought of producing video or have the wrong impression. Understandably, we’ve all seen [...]
There’s a quiet marketing revolution underway and many small and local businesses are not even aware that the ground they’ve built their businesses on is shifting right under their feet. I’m talking about local search and the way that more consumers everyday are moving away from traditional resources like the YellowPages and newspaper advertising, and leaning on [...]
